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Innovation & Customers

Innovation & Customers

Sales & Marketing

Sales & Marketing

Growth & Sustainability

Growth & Sustainability


SaMaTransformation helps companies and their teams in the transformation of their sales and marketing practices to boost their performance and leverage their innovations.


Specialised in international B2B markets and the impacts of digital transformation, we help our clients to put their customers at the heart of their approach for sustainable growth.


We base our commitment on the coupling of the sales and marketing teams to support the company’s development.



Our operational consulting projects with sales and marketing departments combine methodological tools and practices in the field.


We address the issues of integration after a merger or acquisition, the repositioning the portfolio of offerings, the launch of innovative products and services, the development of partnerships and the introduction into new markets.


We support change projects, perform the interim management, animate work groups, train and advise companies.


SaMaTransformation was created by Patrick Giry-Deloison with a simple idea: successful transformation of sales and marketing practices for sustainable business growth.


Passionate about sales and international marketing B2B high tech, he successfully led sales and marketing & communication teams at IBM, Ericsson and Alcatel-Lucent in France and globally.


With a dual Anglo-French culture and a dual education in engineering (Supelec) and business (INSEAD), he is a practitioner of open and relevant innovation.

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